In marketing annals, the first impression is often the last impression. A brochure is often the first exposure of a customer towards a particular product/service or company and goes a long way in creating a positive impression in the customer’s mind.
Keeping in view the importance of a well-designed brochure in creating a lasting impact, it is always advisable to get it designed from a professional graphic design agency which boasts of a team of competent designers well-versed in advertising and branding.
On your part, you need to know what a good brochure must have so as to ensure that you have a winner in your hands. Following is a list of ‘must have’ for promotional brochures:
Remember that the main motive behind a brochure is to convey some unique and useful information about your business to your targeted audience. website design agency london Hence, it should be designed after proper research and consultation. Make sure that the brochure design is an original one and highlights the positive aspects of your business.
Once you are ready with the idea of the brochure, select only the necessary ingredients that might be helpful in communicating your message. There is no need to over decorate the brochure design. When it comes to graphic elements to ornament your brochure, keep it to the minimal.
The important part of the message should be larger, bolder, brighter to make it stand out from the rest of your message. The front page of the brochure must be appealing with all the important things that you might want your audience to know. Also provide necessary contact information at the end.
High resolution images
For a professional looking brochure you can’t compromise on the quality of the images. Use high resolution images for clear and sharp output. If the images for printing are of poor resolution, it will affect the whole set up.
Until and unless the design of a brochure is supported by good quality paper, the brochure will not meet your expectations. Paper comes in all sizes, colors, and textures. You can choose from a wide variety of gloss and matte finish papers. Go for paper that is heavier in weight and to which an appealing gloss can be added.
Use of right colors is the success mantra of a good brochure design. Particularly, the colors must synchronize with the colors used in your company’s corporate branding and positioning strategy. Or else, the brochure may not look as part of the company’s promotional kit. You can also go for colored paper if the need demands so but make sure they don’t make the brochure look out of place with the company’s brand colors, its website colors, its product packaging colors and so on. Remember, it is always better to use minimum colors in an effective way instead of creating a color riot.
After the final brochure design is sent for printing, it is not possible to make changes. Hence, it is essential to proofread the final design several times before having it printed. You can even show the design to some other people for their suggestions. It will help you to correct overlooked errors.